For an organisation like NATO, public support amongst its member states is crucial. But, building that support isn’t easy.

To create the alliance’s first ever pan-alliance branded media campaign, David ran a series of in-depth workshops with member state communications staff and with senior serving military personnel.

Those sessions demonstrated the value that audiences placed on the concept of alliance - helping each other when needed - and this was placed at the heart of the new campaign:

We Are Allies

We Are Strong

#WeAreNATO