How do you get small and medium sized businesses excited about the idea of exporting?

For this campaign, the big idea was to stop talking about all the help the businesses needed, as that just reminded them how hard it could be, but to focus on the inspirational stories of businesses just like them, selling their goods and service across the globe.

Working in partnership with M&C Saatchi and the in-house teams at DBT, David created, developed and led this multi-millions pound campaign over several years.