The Royal Navy needs a steady stream of recruits across all ranks and specialisms to ensure the fleet can take to the seas and protect the United Kingdom.

And in a world where young people have more options than ever before, persuading them that the Navy is the right choice is a big task.

Working together with the Royal Navy’s expert in-house marketing team led by Paul Colley, David helped create and roll out one of the most impactful campaigns in the history of military recruiting - Made in the Royal Navy.

Focused on the stories of real RN sailors, this campaign, still running to this day, engaged and inspired the RN’s target audience like never before.